Author: Inna Karmolit

User-friendly app monetization models in 2021

User-friendly app monetization models in 2021

In 2020 the number of mobile app downloads reached 218 billion worldwide. With so many people using apps, it comes as no surprise that companies started to think about app monetization strategies and weigh their options of revenue generation.  Even though there might be enough users to implement monetization into an app, many apps struggle to monetize

PlayKeyboard: Gen Z, animated content and stickers

PlayKeyboard: Gen Z, animated content and stickers

We met Seohyung Ahn, CEO of Bytebite, developer of PlayKeyboard, to talk about changing market trends, animated content, and Gen Z’s communication preferences. PlayKeyboard is available in 212 countries and is one of the top-rated keyboards on Google Play. Since 2020, PlayKeyboard provides Stipop stickers to their users, among other animated content.      Stipop:

User engagement in apps and how to improve it

User engagement in apps and how to improve it

Apps make daily lives convenient – from communication to shopping, from banking to transportation. Keeping in touch with people who are thousands of kilometers away is no longer a problem. Sharing great news has never been easier. But with the recent growth in the number of apps available, just releasing an app is no longer