Category: Insights

User-friendly app monetization models in 2021

User-friendly app monetization models in 2021

In 2020 the number of mobile app downloads reached 218 billion worldwide. With so many people using apps, it comes as no surprise that companies started to think about app monetization strategies and weigh their options of revenue generation.  Even though there might be enough users to implement monetization into an app, many apps struggle to monetize

Live Streaming and Digital Content: Digital Trends 2020

Live Streaming and Digital Content: Digital Trends 2020

With the rise of the Covid-19 pandemic, live streaming has become one of the top leading digital trends worldwide. The industry growth is not surprising. In fact, from April 2019 to April 2020, live streaming grew 99%. However, since the start of the coronavirus spread, viewership numbers have hit an all-time high, making the popularity

The Evolution of Nonverbal Communication Online

The Evolution of Nonverbal Communication Online

Nonverbal communication is a common element of everyday language. It represents communication without words via physical cues such as gestures, facial expressions, body language, and tone of voice to clarify messages’ sentiment and feel. However, this is primarily applicable in offline communication. In the digital world, nonverbal communication transpires digital conversations via digital expression tools

User engagement in apps and how to improve it

User engagement in apps and how to improve it

Apps make daily lives convenient – from communication to shopping, from banking to transportation. Keeping in touch with people who are thousands of kilometers away is no longer a problem. Sharing great news has never been easier. But with the recent growth in the number of apps available, just releasing an app is no longer