Covid-19 Impacts on Digital Content Creation & Consumption

Covid-19 Impacts on Digital Content Creation & Consumption

The emergence of the Covid-19 pandemic has changed the world entirely. From lockdowns to remote work, the pandemic has forced people around the world to stay at home and prevent the virus spread. With social interactions restricted, digital content consumption has increased, first, as a way to remain in touch with loved ones. Second, as a way of escape. 

With quarantines and social restrictions set in place, interactions between friends and families reduced sharply. In this sense, digital content in the shape of online messaging increased significantly as a way to stay in touch with others.

Furthermore, with more time on hand, the search for digital content as a form of escape and news updates increased as a tool to help fill up the time.

When it comes to digital stickers, both the creation and consumption of sticker content have increased since the rise of the Covid-19 virus. This post will focus on the impacts of the pandemic on digital content, particularly digital sticker content.

Pandemic Impact on Digital Habits

With social interactions limited and more time in hand, most people have turned to digital platforms to escape the pandemic’s harsh reality. As a result, since the start of the covid-19 pandemic, digital content consumption has doubled worldwide. 

Time spent consuming digital content per day has soared, with figures going from 3 hours 17 minutes to 6 hours 59 minutes.

Naturally, this has affected digital consumption patterns and social media has risen as the new vehicle for news, entertainment, and communication.

1. News & Information

The covid-19 pandemic accelerated the consumption of news online. 

Before the pandemic, news consumption was most common in older generations via traditional media channels (i.e., TV or newspapers). The rise of the pandemic caused a shift in the younger generation, and many young users increased their news consumption by 66%

As younger generations are more prone to use non-traditional media channels, digital news consumption has increased during and after the pandemic. Social media, in particular, has become one of the leading places to consume news and updates, with a nearly 50% increase compared to 2019.

2. Entertainment

The usage of social media for entertainment purposes increased exponentially during and after the pandemic. From videos to live streams, social media has become the new medium for entertainment. 

Live streaming, in particular, has become one of the top leading digital trends post-pandemic. Compared to 2019, the total number of hours spent watching video game live streams increased from 3.6 billion to 5 billion worldwide. Gaming is the most prominent content and the one that attracts more users across the world. However, social media streams and event-related streams are also gaining popularity.

3. Communication

With the implementation of lockdowns, online communication has increased. This comes as a mechanism to stay connected with friends and family, as health precautions prevent in-person interactions. However, that’s not only it.

The rise of remote work practices has also contributed to the increase of online communication. To reduce the spread of the Covid-19 virus, workers are spending more time at home than in offices. As a result, everyday communication and meetings have to be conducted online.

Therefore, as users spend longer time on social media and other messaging services, digital conversations have increased since the outbreak.

Sticker Content During Covid-19

The rise in digital content consumption has increased sticker content creation and consumption.

1. Sticker Consumption

With lockdowns and quarantines set in place, people are spending more time away at home. Digital communications have increased as a way to maintain contact with others and as a working tool – since remote work practices have increased throughout the pandemic. Overall, this has led to an increase in digital messaging – as 44% of users across different countries report spending longer on messaging services.

As messaging increases, so does digital sticker consumption. Stipop has experienced a rise of more than a 1M sticker users since the pandemic outbreak. 

2. Sticker Creation

As users spend more time on their phones, sticker consumption increases. However, the same can be said to sticker creation.

With demand up, both sticker creators and content have increased. For instance, since the outbreak, Stipop saw its artists double in size and sticker content nearly triple with more than 5,000 sticker packs uploaded.

As a result, the number of sticker content has increased, but so did the variety of sticker themes. Pandemic-related sticker packs have emerged to connect better the feelings and emotions of today’s world. This has resulted in a collection of new stickers related to remote work, the Covid-19 virus, pandemic health measures (i.e., mask, social distance, quarantines), essential workers, and many more.

The Stipop platform is no exception, and pandemic-related stickers have been uploaded ever since the outbreak.

digital content



Overall, the rise of the Covid-19 outbreak has affected the way digital content is consumed and created.

In general, due to lockdowns and social distancing measures, people have been forced to remain at home to contain the virus. Plus, remote work practices also have emerged to reduce further outbreaks.

With more time on hand, the search for digital content as a source of entertainment and news has increased. However, that’s not only it. With in-person interactions limited, digital content consumption has increased as online communications expanded to maintain contact with others.

As people began to spend more time on messaging apps, digital sticker consumption increased naturally. However, so did digital sticker creation.

Since the outbreak, pandemic-related sticker packs have surged the web. The themes surround mostly the Covid-19 virus as well as all related health measures. Nevertheless, they represent a new form of sticker content that positively impacts users in a relatable and engaging way.

For further content insights, please visit Stipop Blog.