Live Streaming and Digital Content: Digital Trends 2020

Live Streaming and Digital Content: Digital Trends 2020

With the rise of the Covid-19 pandemic, live streaming has become one of the top leading digital trends worldwide.

The industry growth is not surprising. In fact, from April 2019 to April 2020, live streaming grew 99%. However, since the start of the coronavirus spread, viewership numbers have hit an all-time high, making the popularity of live stream content more significant than ever before. Industry professionals are now predicting a market share of $247.27 billion by 2027.

This article will focus on the current trends and contents surrounding the live streaming industry. In particular, the role of digital content like stickers in real-time streaming.

What is Live Streaming?

Live streaming represents the simultaneous record and broadcast of live media coverage (video and audio) on the internet. The concept was first introduced during the 1990s and popularized during the mid-2000s with the rise of dedicated live streaming platforms and social media apps.

The rise of the Covid-19 pandemic limited physical contact to a tee, and as a result, user engagement and presence in social media has grown exponentially. Live streams are no different, and engagement continues to grow every day. Consequently, from entertainment to digital sales, live streaming has become a trend in all content areas.

Current Live Streaming Trends

As of today, live stream content encompasses various digital industries. The following are the most popular:

  • Gaming
  • Social Media
  • Events
  • E-commerce

1. Gaming

From helpful gameplays to friendly gaming matches, the live stream of video games is emerging as a new form of mainstream entertainment. In 2019, studies showed that the total number of hours spent watching video game live streams was 3.6 billion worldwide. In 2020, numbers increased to 5 billion. Such a rise in popularity has resulted in more viewers and gamers on live streaming platforms, increasing live gaming content overall.

The popularity of gaming-related live streams is also deeply connected with the rise of online gaming tournaments (i.e., e-sports). The excitement of seeing different professional gaming teams competing against each other drives millions of young viewers to the screen resulting in full-house live streaming experiences. 

2. Social Media

Social media-related live streams are also on the rise of mainstream entertainment. Today, more and more mobile applications integrate live stream features – allowing those who have a following to connect with their audiences. 

In particular, for creators, live streaming tools in social platforms provide the opportunity to monetize their work and engage with their audience. While, for non-creators, live streaming creates new channels to connect with friends and family.

Altogether, social live streaming benefits are relevant and attracting users from all ages and parts of the world – as 25% of users between the ages of 16 and 64 use social media for live streaming. 

3. Events

The restriction of social interactions has increased the stream of live events. Consequently, from 2020 the search for live streaming apps in search engines has increased more than 300% according to Google Trends.

The range of events varies from live concerts, fashion shows, award ceremonies, conferences, and many more. However, religious groups have surpassed the list. According to The Washington Post, more than 11 thousand churches joining live streaming platforms to broadcast masses to their followers.

4. E-commerce

With Covid-19 related lockdowns, online shopping has become the dominant method of purchasing goods. The live stream of e-commerce allows users to experience online shopping more interactively. Not surprisingly, in a time of restricted movement, e-commerce related live streams are quickly becoming one of the most popular trends online. But how does it work?

Originated from China, this form of live streaming follows the same pattern of shopping channels on TV by trying to captivate new buyers with entertaining product demonstrations from either influencers or celebrities.

In the west, the concept has gained traction, and as of today, popular e-shopping platforms are incorporating live stream features in their apps and websites.

The Role of Digital Content in Live Streaming

When it comes to real-time digital broadcasting, user interaction is vital. Most platforms let viewers interact with the streamer and remaining audience through a common chat feature.

Through chat, streamers can understand the audience’s preferences as well as questions. This helps better integrate live content and engage viewers.

The integration of content like stickers in real-time streaming sessions takes interaction and engagement to another level. For instance, personalized sticker packs can be used to build a stronger connection between streamers and audiences. Plus, the adoption of both chat and video stickers can add more interaction to the stream.

As of today, both chat and video sticker features are essential for live streaming platforms. They have the purpose of greeting, congratulating, expressing support, and reacting during streams. For streamers, this allows to recognize and talk to their supporters. While for viewers, it enables them to respond to ongoing stream topics in a more entertaining way.

Stipop Stickers as the Key

Stipop Sticker API offers both chat and video stickers suitable for live streams. The number of available stickers surpasses 250,000, providing just the necessary diversity to boost user engagement.

Profile stickers are another feature of Stipop API that provides a new layer of privacy when chatting online. Overall this can lead to more interactions during streams, as users feel more comfortable chatting.

Moreover, Stipop also offers branded stickers. In other words, Stipop provides personalized stickers to clients. This offer allows live streaming businesses to create unique sticker packs that speak both to the brand and end-users.

To start using Stipop API, visit the Stipop dashboard.